Why are Landing Pages Helpful?

Imagine social media as a busy city street and you put a sign out that not only advertises your business but gives the customer directions on how to get there. 

Landing pages are useful in converting more traffic because it gives the interested customer a place to "land". 

Landing pages should be clear and concise, pointing to your website, newsletter, and product, while keeping the viewer engaged with the goal without getting distracted. 

They're a great tool to have in your marketing toolbelt!